Hal Leonard's ScorePlay program has proven a popular method of allowing band students to preview and engage in brand new music pubications. has been very successfully employing with its ScorePlay promotional tool on YouTube. ScorePlay lets band directors and students – and anyone visiting YouTube – view complete conductor scores while listening to professionally recorded demo recordings that coordinate with the score on screen. The page turns sync with the music automatically, and visitors can see and hear the entire piece of music.
Yamaha Artist Services Indianapolis announced the addition of international violin sensation Lindsey Stirling to the Yamaha Strings Artist Roster. She currently plays a Yamaha SV-250 Silent Violin Pro™. Combining a dazzling display of music and movement into a genre-bending artistic package, Stirling’s career has skyrocketed in a short period of time to include sold out tours, chart-topping hits and more than 720 million views of her videos on YouTube.
Arriba Cases continues their “Bag Tag” promotion through the end of this year, offering retailers an opportunity to build customer relations by giving away bonus luggage tags with case purchases. Through the end of 2014, the company is offering free, professional luggage tags with any case purchase. When you help protect your client’s equipment with an Arriba soft case, they also receive the bonus of a customizable luggage tag.
Carl Harris has been appointed as Yamaha Corporation of America (YCA)’s customer support manager, leading the company’s commitment to serve the needs of its customers as effectively as possible.
Harris, who brings over 15 years of customer service experience to his new position, said he plans to boost Yamaha’s renowned support for those who use the company’s instruments, other music products, technology and services.